In these instances where information technology has become a necessity rather than only a convenient tool in everyday life, the internet has proven to develop into among the many most effective methods to reach the public. As such, email is now seen to be a really powerful tool in marketing since it is among the most frequently utilized components in cyberspace. With the speed it delivers messages to prospects, its directness in addressing target markets, and the undeniably low cost it entails, it is no wonder why email marketing is considered to be more highly effective than different strategies of advertising. Nonetheless, regardless of the numerous advantages email marketing can provide any business endeavor, some risks are at hand if it isn’t correctly planned or if it’s not executed well. Like all marketing move, email marketing could either result into amazing returns if completed strategically, or horrible losses if carried out haphazardly.